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Digital Presence Management

                         What is it? And why does it matter?

Like street signs or billboards do offline, digital presence ensures that customers who search online find their way to local businesses in person. To succeed, every business in the world needs a strong digital presence. A complete digital presence includes:

  • Website
  • Organic search ranking
  • Online directory listings
  • Social media profiles & posts
  • Customer reviews

 

Why is it important?

Today, 4 in 5 consumers search for local businesses online. When consumers find incorrect information about a business online, 73% lose trust in that business. And, incorrect information abounds — a 2013 study found that up to 40% of location info online is wrong!
Why is so much information incorrect? Because there’s no permanent record or single source of location data online. This is a HUGE problem that you can help solve.

How will Digital Presence Management help my business?

 

  • Your business will be listed everywhere
  • Your info will by synced across 80 directories and the you control the contact info, content and message with real-time updates
  • Track performance, searches and customer reviews
Incorrect or incomplete information online causes small businesses to lose potential customers at a cost of $10 billion per year. Screenwerk, study commissioned by Yext, 2013

 

Why is there a recurring fee? Can’t I just fix this once?

There’s actually no permanent record when it comes to online listings. The only way to ensure your listings are correct is to continually control them through our platform.

  • There are tons of sites out there, and each has its own database and method of compiling data.
  • When you work with us, we lock your listings and ensure these directories don’t overwrite your listings with data from any other sources.
  • The recurring fee signals to publishers that your listing is live and active. It also allows you to continue using our real-time solution to update enhanced content like special offers, menus, products & services, bios, and reviews — which you couldn’t do manually on most sites.

 

What happens if I cancel?

The lock on your listings will be released. Each publisher will regain control of your listing on their site, and your data will be subject to their changes. Your enhanced content — like photos, videos, products, menus, bios, business hours, and special offers — will be removed when the lock is released.

Is there a cheaper solution?

Other vendors, including data aggregators, will submit your data to sites across the web — but this does not guarantee those sites will use it! Only our platform gives you true control of your digital presence.

  • When sites do accept submitted data, it can often take months to update. Only our platform allows you to update your listings in real time.
  • Aggregators only submit the most basic data, and don’t send rich content like photos, videos, menus, product lists, staff bios, or event calendars.
  • They can’t fix all duplicate listings, which leaves you at major SEO risk.
  • They also can’t get feedback on the status of a listing, which means you’ll never know how your digital presence is performing.
When a business’s listings are complete with hours, reviews, ratings, photos, and relevant information like menus or product lists, consumers are 197% more likely to view that business as a place they can depend on. Google/Ipsos Media, 2014 34+10