Like street signs or billboards do offline, digital presence ensures that customers who search online find their way to local businesses in person. To succeed, every business in the world needs a strong digital presence. A complete digital presence includes:
Today, 4 in 5 consumers search for local businesses online. When consumers find incorrect information about a business online, 73% lose trust in that business. And, incorrect information abounds — a 2013 study found that up to 40% of location info online is wrong!
Why is so much information incorrect? Because there’s no permanent record or single source of location data online. This is a HUGE problem that you can help solve.
Incorrect or incomplete information online causes small businesses to lose potential customers at a cost of $10 billion per year. Screenwerk, study commissioned by Yext, 2013
There’s actually no permanent record when it comes to online listings. The only way to ensure your listings are correct is to continually control them through our platform.
The lock on your listings will be released. Each publisher will regain control of your listing on their site, and your data will be subject to their changes. Your enhanced content — like photos, videos, products, menus, bios, business hours, and special offers — will be removed when the lock is released.
Other vendors, including data aggregators, will submit your data to sites across the web — but this does not guarantee those sites will use it! Only our platform gives you true control of your digital presence.
When a business’s listings are complete with hours, reviews, ratings, photos, and relevant information like menus or product lists, consumers are 197% more likely to view that business as a place they can depend on. Google/Ipsos Media, 2014 34+10